Contributor
Nora Castillo writes for Medical Practice Press. 8 articles published.
Per-patient acquisition costs through paid search and social have risen sharply for dental practices. Operators are recalculating channel mix and dusting off referral and reactivation programs.
Cost-per-acquired-patient through paid search and social has climbed steadily, prompting dental groups to revisit referral and reactivation programs they had quietly abandoned.
Cost-per-acquisition via Google and Meta has risen sharply for dental practices. Operators are revisiting referral and reactivation programs as a cheaper alternative.
Google Ads costs for dental practices have risen steadily, pushing multi-location groups to revisit referral and reactivation programs as more cost-effective acquisition channels.
Independent dental practices are losing hygienists at rates that stall production and raise recruiting costs. Here is what the numbers show and what retention actually requires.
With fee schedules largely flat for three-plus years, independent dental practices are pushing back on PPO contract terms more systematically than before.
Independent dental practices are renegotiating commercial contracts more aggressively, driven partly by flat Medicare Advantage fee schedules and rising overhead costs.
Many dental practice owners enter DSO acquisition talks with an inflated or incomplete sense of value. Here is what the math actually looks like heading into 2025.
